BrandWrites

Everyone is talking about agentic AI, but what impact will it have on brands? This article looks at some trademark questions arising from...

Everyone is talking about agentic AI, but what impact will it have on brands? This article looks at some trademark questions arising from...

Article 14(1)(c) of Directive 2015/2436 provides a limitation to the rights of trade mark proprietors, allowing third parties to make use...

Since our Marketing Meets GenAI article was published in April 2026, the European Commission published (i) its final Code of Practice on...

The EU General Court has confirmed that VENERE - a word most Italian rice lovers know well - simply cannot function as a trade mark for...

“What’s in a name?” Shakespeare’s Juliet thought very little. Brand owners would strongly disagree.In April 2026, Taylor Swift became the...

The relevant points about the decision  In its decision on the appeal by a trade mark owner in an opposition proceeding based on a...

Trade mark rights, even over a famous mark, do not extend to blocking an artist from using a brand name as the title of a creative work -...

Navigating Bona Vacantia When a company is dissolved, its intellectual property rights do not simply disappear; they become ‘bona...

German Federal Patent Court (FPC), decision of 19 January 2026, case 26 W (pat) 34/17 – Neuschwansteiner Introduction – A castle, a trade...

Explore the UK Supreme Court's landmark judgment in Iconix Luxembourg Holdings SARL v Dream Pairs Europe Inc [2025] UKSC 25 as David...

Emma Green, shares why the Iceland v Iceland dispute could prompt businesses and lawyers to think differently about brand enforcement. ...

Advertising is one of the most effective ways in which a brand can reach consumers. Laws and regulations are in place to protect...

Artificial intelligence, and deepfake technology in particular, is posing serious new challenges to the protection of personality rights...

In a decision that will resonate with intellectual property rights holders and bibliophiles alike, the EUIPO Grand Board of Appeal (the...

Overview The Federal Court of Australia has restrained Epay Australia Pty Ltd (Epay) from supplying gift cards under or by reference to...