BrandWrites - By the Trade Marks Group at Bird & Bird

8/20/2026 9:00:01 AM

Agentic AI: what should brand owners’ trade mark teams be thinking about?

By Nick Aries

Everyone is talking about agentic AI, but what impact will it have on brands? This article looks at some trademark questions arising from...

8/20/2026 8:30:00 AM

By Nick Aries

Everyone is talking about agentic AI, but what impact will it have on brands? This article looks at some trademark questions arising from...

8/19/2026 2:17:55 PM

By Petr Kalenský

Article 14(1)(c) of Directive 2015/2436 provides a limitation to the rights of trade mark proprietors, allowing third parties to make use...

8/4/2026 4:01:47 PM

By Quinn Liang Charlotte Autissier Nick Aries

Since our Marketing Meets GenAI article was published in April 2026, the European Commission published (i) its final Code of Practice on...