This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.

BrandWrites

By the Trade Marks Group at Bird & Bird

8/4/2026 4:01:47 PM

When marketing meets GenAI: update – What do the final EU AI Act transparency guidelines and code of practice mean for advertisers?

By Nick Aries Quinn Liang Charlotte Autissier

Since our Marketing Meets GenAI article was published in April 2026, the European Commission published (i) its final Code of Practice on...