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BrandWrites

By the Trade Marks Group at Bird & Bird

7/26/2026 9:00:07 AM

There Is ‘Rice’ On Venus: The VENERE Trade Mark Serves Up a Lesson For Brand Owners

By Sara Consorti

The EU General Court has confirmed that VENERE - a word most Italian rice lovers know well - simply cannot function as a trade mark for...

7/21/2026 10:52:48 AM

By Ann Henry Sarah McMullen Isabel Humburg

“What’s in a name?” Shakespeare’s Juliet thought very little. Brand owners would strongly disagree.In April 2026, Taylor Swift became the...