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BrandWrites

By the Trade Marks Group at Bird & Bird

4/13/2026 2:21:16 PM

Grain-Free or Claim-Free? Tightening the Leash on the Advertising of Pet Food Products

By April Parker

Advertising is one of the most effective ways in which a brand can reach consumers. Laws and regulations are in place to protect...

4/13/2026 12:48:25 PM

By Anna Kallio Henri Kaikkonen

Artificial intelligence, and deepfake technology in particular, is posing serious new challenges to the protection of personality rights...