BrandWrites - By the Trade Marks Group at Bird & Bird

8/20/2026 9:00:01 AM

Agentic AI: what should brand owners’ trade mark teams be thinking about?

By Nick Aries

Everyone is talking about agentic AI, but what impact will it have on brands? This article looks at some trademark questions arising from...

8/4/2026 4:01:47 PM

By Quinn Liang Charlotte Autissier Nick Aries

Since our Marketing Meets GenAI article was published in April 2026, the European Commission published (i) its final Code of Practice on...

5/18/2026 4:01:31 PM

By Emma Currier

Navigating Bona Vacantia When a company is dissolved, its intellectual property rights do not simply disappear; they become ‘bona...

11/4/2025 3:18:57 PM

By Toby Bond Nick Aries William Wortley +3 more...

In a landmark judgment handed down on 4 November 2025, the UK High Court has largely dismissed Getty Images' claims against Stability AI,...

6/26/2023 3:50:00 PM

By Robert Milligan

Robert Milligan of Bird & Bird explains the opportunities and challenges presented by generative AI for brand creators and owners, and...