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BrandWrites

By the Trade Marks Group at Bird & Bird

2 results for: artificial intelligence insights

11/27/2025 8:30:24 AM

Should brand owners target AI shopping tools over consumers?

By Aaron Hetherington

Consumers are increasingly relying on large language models (LLMs) to do their online shopping. While this change in consumer behaviour...

10/1/2024 12:27:11 PM

By Manuel Kröller

UNITED KINGDOM Legal updates: case law analysis and intelligence UK-based AI software developer opposed the use of “App BUILDER”,...