BrandWrites - By the Trade Marks Group at Bird & Bird

8/4/2026 4:01:47 PM

When marketing meets GenAI: update – What do the final EU AI Act transparency guidelines and code of practice mean for advertisers?

By Quinn Liang Charlotte Autissier Nick Aries

Since our Marketing Meets GenAI article was published in April 2026, the European Commission published (i) its final Code of Practice on...

7/21/2026 10:52:48 AM

By Ann Henry Sarah McMullen Isabel Humburg

“What’s in a name?” Shakespeare’s Juliet thought very little. Brand owners would strongly disagree.In April 2026, Taylor Swift became the...

11/27/2025 8:30:24 AM

By Aaron Hetherington

Consumers are increasingly relying on large language models (LLMs) to do their online shopping. While this change in consumer behaviour...

10/1/2024 12:27:11 PM

By Manuel Kröller

UNITED KINGDOM Legal updates: case law analysis and intelligence UK-based AI software developer opposed the use of “App BUILDER”,...