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BrandWrites

By the Trade Marks Group at Bird & Bird

1 result for: famousmarks

5/27/2026 12:06:13 PM

When Art Meets Brand: Court of Rome Limits Trade Mark Rights in Favour of Artistic Freedom

By Margherita Ripamonti

Trade mark rights, even over a famous mark, do not extend to blocking an artist from using a brand name as the title of a creative work -...