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BrandWrites

By the Trade Marks Group at Bird & Bird

2 results for: deepfakes

8/4/2026 4:01:47 PM

When marketing meets GenAI: update – What do the final EU AI Act transparency guidelines and code of practice mean for advertisers?

By Quinn Liang Charlotte Autissier Nick Aries

Since our Marketing Meets GenAI article was published in April 2026, the European Commission published (i) its final Code of Practice on...

7/21/2026 10:52:48 AM

By Ann Henry Sarah McMullen Isabel Humburg

“What’s in a name?” Shakespeare’s Juliet thought very little. Brand owners would strongly disagree.In April 2026, Taylor Swift became the...