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BrandWrites

By the Trade Marks Group at Bird & Bird

3 results for: ai legal services

8/4/2026 4:01:47 PM

When marketing meets GenAI: update – What do the final EU AI Act transparency guidelines and code of practice mean for advertisers?

By Quinn Liang Charlotte Autissier Nick Aries

Since our Marketing Meets GenAI article was published in April 2026, the European Commission published (i) its final Code of Practice on...

4/13/2026 12:48:25 PM

By Anna Kallio Henri Kaikkonen

Artificial intelligence, and deepfake technology in particular, is posing serious new challenges to the protection of personality rights...

7/31/2025 7:30:00 AM

By Naji Tilley

The Appointed Person has warned litigants against the misuse of generative AI (GenAI) in crafting legal submissions, following an appeal...