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Everyone is talking about agentic AI, but what impact will it have on brands? This article looks at some trademark questions arising from...
BrandWrites
By the Trade Marks Group at Bird & Bird
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Article 14(1)(c) of Directive 2015/2436 provides a limitation to the rights of trade mark proprietors, allowing third parties to make use...
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Emma Green, shares why the Iceland v Iceland dispute could prompt businesses and lawyers to think differently about brand enforcement. ...
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In Babek International Ltd v Iceland Foods Ltd [2025] EWCA Civ 1341 (23 October 2025), the Court of Appeal dismissed Iceland’s appeal...
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The High Court found no infringement of easyGroup’s registered marks by Premier Inn’s use of the “Rest easy” endlineUse of the endline...
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On 1 August 2025, the Court of Justice of the European Union (CJEU) delivered its judgment in Case C-76/24 Tradeinn Retail Services S.L....
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In a landmark judgment handed down on 4 November 2025, the UK High Court has largely dismissed Getty Images' claims against Stability AI,...
We report on the Court of Appeal’s decision in easyGroup v Easy Live (Services), where easyGroup’s appeal was allowed in part, finding...
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EU law provides strong protection for geographical indications, including protected designations of origin (PDOs). This protection...
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The Hong Kong Trade Marks Registry has issued two decisions in early 2025 that demonstrate the Registry’s approach to invalidating...
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In its recent ruling about two conflicting DRACULA trade marks, the Court of Justice of the European Union (“CJEU”) seems to have driven...
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The UK Supreme Court (UKSC) has just handed down its highly anticipated judgment in the case of Iconix Luxembourg Holdings SARL v Dream...
When we think about intellectual property, many people immediately picture trade marks for goods or services and patents for inventions....
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This case involved the question of whether the well known UMBRO logo (the “668 Mark” below left) owned by Iconix was infringed under...
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In its recent decision in the case Coty v Easycosmetic, the District Court The Hague shed some further light on the EU system of trade...
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Background Lifestyle Equities, owner of the BEVERLY HILLS POLO CLUB marks, made headlines last year with their battle against the Royal...