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BrandWrites

By the Trade Marks Group at Bird & Bird

2 results for: upcycling

24 Oct, 2023

Green is Good: IP considerations for sustainable fashion brands

By Dan Breen

Introduction The climate crisis is changing consumers’ purchasing decisions, which in turn is affecting every aspect of the fashion...

22 Nov, 2022

By Nina Dorenbosch

Since it was named the “Biggest Trend in Fashion Right Now” by Vogue UK in 2020,[1] upcycling has been one of the buzzwords going round...