2/12/2026 10:26:08 AM UK Supreme Court confirms that “POST MILK GENERATION” trade mark prohibited by EU agricultural products regulation By Nick Aries Naji Tilley Upholding the Court of Appeal, the UK Supreme Court yesterday ruled that a trade mark “POST MILK GENERATION”, registered for food and...
9/11/2025 8:49:27 AM The Spanish Supreme Court Clarifies Trade Mark Exhaustion and Burden of Proof Under Article 15 EUTMR By Sorin Vilceanu Introduction On 30 July 2025, the Spanish Supreme Court delivered a significant judgment interpreting Article 15 of the European Union...
2/17/2025 8:30:00 AM Virtually the same? Trade marks for virtual goods and services can be assessed like their ‘real’ equivalents (EU General Court) By Naji Tilley In Case T-1163/23 Glashütter Uhrenbetrieb GmbH v EUIPO (11 December 2024), the EU General Court upheld a refusal to register an EU trade...
11/25/2024 9:00:00 PM It takes all kinds – the Federal Court of Australia issues decision on coffee jar trade mark dispute By Shehana Wijesena Sanya Bhatnagar Jonathan Wong In a country where coffee culture reigns supreme, it comes as no surprise that coffee products are often the subject of litigation in...
11/11/2024 11:05:36 AM When evidence fails, ICE trade mark melts away By Martina Fossati A new wake-up call regarding the importance of genuine use for trade mark owners On September 2, 2024, the EUIPO Board of Appeal (the...
4/19/2024 10:03:00 AM On Your Marks, Get Set, Register! By Christine Danos April Parker With the famous Grand National race recently coming to an end, this year’s winner, I Am Maximus, has quickly become a household name....
4/5/2024 5:29:00 PM Rising (and falling) from the steam – phoenix company liable for trade mark infringement By Shehana Wijesena Meggie Zhang Case Note: Steam Vac Cleaning Systems Pty Ltd v SV Equipment Pty Ltd [2024] FCA 68 Background Steam Vac Cleansing Systems Pty Ltd (SVCS)...
4/2/2024 5:27:00 PM Proving bad faith: it takes a tough cookie? By Nina Dorenbosch In a case centred around the iconic Dutch biscuit – the stroopwafel – the highest trademark court of the Benelux recently gave some...
3/28/2024 6:22:00 PM CJEU: Third-party spare parts for classic Audi cars found to infringe Audi four-ring logo By Sean Bullock In a case about classic Audi cars, the CJEU has confirmed that the repair clause found in design law is not applicable to trade mark law...
10/24/2023 2:04:00 PM Green is Good: IP considerations for sustainable fashion brands By Bird & Bird Introduction The climate crisis is changing consumers’ purchasing decisions, which in turn is affecting every aspect of the fashion...
9/20/2023 3:46:00 PM Can emojis be trade marks? Thumbs down from EUIPO leaves applicant with sad face By Naji Tilley In Case R 2305/2022 Käselow Holding GmbH (1 June 2023), the EUIPO Board of Appeal (BoA) rejected an appeal against the refusal to...
8/29/2023 2:14:00 PM Company Name Tribunal Actions: A Review of Defended Actions in the first half of 2023 By Thomas Hooper Carina Rodriguez If a company registers an identical or similar company name in the UK with Companies House, then submitting a complaint with the Company...
6/26/2023 3:50:00 PM Generative AI considerations for brand creators and owners By Robert Milligan Robert Milligan of Bird & Bird explains the opportunities and challenges presented by generative AI for brand creators and owners, and...
6/21/2023 4:13:00 PM High Court refuses Tesco’s request to award damages instead of an injunction for copyright infringement By Ewan Grist In April 2023, as reported here: Lidl claims long-awaited victory over Tesco with Clubcard logo (brandwrites.law), the High Court...
6/13/2023 11:45:00 AM Plot twist: Rebekah Vardy registers trade mark ”WAGATHA CHRISTIE” after losing libel case By Maisie Briggs Freddie Eastwell The phrase “Wagatha Christie”, claimed to have been coined by Dan Atkinson in a viral tweet sent back in 2019, has been a buzzword in the...
4/20/2023 8:44:00 AM Lidl claims long-awaited victory in battle with Tesco over Clubcard logo By Ewan Grist Heidi Hurdle On 19 April 2023, UK High Court Judge Joanna Smith handed down the long-awaited judgment in the battle between the two supermarket...