BrandWrites

The EU General Court has confirmed that VENERE - a word most Italian rice lovers know well - simply cannot function as a trade mark for...

“What’s in a name?” Shakespeare’s Juliet thought very little. Brand owners would strongly disagree.In April 2026, Taylor Swift became the...

This article explores the registrability requirements and considerations for obtaining valid shape marks in Italy and other countries...

On 1 August 2025, the Court of Justice of the European Union (CJEU) delivered its judgment in Case C-76/24 Tradeinn Retail Services S.L....

Background Lifestyle Equities, owner of the BEVERLY HILLS POLO CLUB marks, made headlines last year with their battle against the Royal...

If a company registers an identical or similar company name in the UK with Companies House, submitting a complaint with the Company Names...

In Case T-1163/23 Glashütter Uhrenbetrieb GmbH v EUIPO (11 December 2024), the EU General Court upheld a refusal to register an EU trade...

The Canadian Intellectual Property Office (CIPO) has launched a pilot project aimed at randomly executing Section 45 of the Canadian...

Introduction In the realm of trade mark law, the assessment of potential confusion between marks is a critical component of legal...

A new wake-up call regarding the importance of genuine use for trade mark owners   On September 2, 2024, the EUIPO Board of Appeal (the...

If I took those words away, how would you make the examiner understand, and show her that your non-traditional mark is real?   ...

Canada Goose sought to register a figurative mark comprising 16 representations of geese for Class 25 goodsThe EUIPO examiner rejected...

How strict are the requirements for proving acquired distinctiveness throughout the EU? This question has been bothering trade mark...

Green trade marks are trade marks that include any word related to the environment (such as “sustainable”, “eco”, “environment” or...

With the famous Grand National race recently coming to an end, this year’s winner, I Am Maximus, has quickly become a household name....

In a case centred around the iconic Dutch biscuit  – the stroopwafel – the highest trademark court of the Benelux recently gave some...