BrandWrites - By the Trade Marks Group at Bird & Bird

8/4/2026 4:01:47 PM

When marketing meets GenAI: update – What do the final EU AI Act transparency guidelines and code of practice mean for advertisers?

By Quinn Liang Charlotte Autissier Nick Aries

Since our Marketing Meets GenAI article was published in April 2026, the European Commission published (i) its final Code of Practice on...

1/19/2026 5:12:38 PM

By Paola Ruggiero Francesca Rombola

This article explores the registrability requirements and considerations for obtaining valid shape marks in Italy and other countries...

11/27/2024 1:18:00 PM

By Bird & Bird

Summary On October 16, 2024, the Paris Court of Appeal upheld a decision from the Paris Commercial Court which ruled against JONAK for...

8/30/2024 11:44:18 AM

By Pava Vrhovac

Case references – Paris Judicial Court, 3rd chamber, 2nd section, March 18th, 2022, n. 20/03727 ; Paris Court of Appeal, 5th division,...