BrandWrites

Everyone is talking about agentic AI, but what impact will it have on brands? This article looks at some trademark questions arising from...

Everyone is talking about agentic AI, but what impact will it have on brands? This article looks at some trademark questions arising from...

Since our Marketing Meets GenAI article was published in April 2026, the European Commission published (i) its final Code of Practice on...

The relevant points about the decision  In its decision on the appeal by a trade mark owner in an opposition proceeding based on a...

Trade mark rights, even over a famous mark, do not extend to blocking an artist from using a brand name as the title of a creative work -...

Navigating Bona Vacantia When a company is dissolved, its intellectual property rights do not simply disappear; they become ‘bona...

Advertising is one of the most effective ways in which a brand can reach consumers. Laws and regulations are in place to protect...

Artificial intelligence, and deepfake technology in particular, is posing serious new challenges to the protection of personality rights...

In a decision that will resonate with intellectual property rights holders and bibliophiles alike, the EUIPO Grand Board of Appeal (the...

In a closely-watched decision that will resonate across the branding world, the Intellectual Property Enterprise Court (“IPEC”) has found...

Upholding the Court of Appeal, the UK Supreme Court yesterday ruled that a trade mark “POST MILK GENERATION”, registered for food and...

Brand owners often struggle to protect their look-and-feel against free riders. A ten-year review of the EUIPO’s case-law shows that the...

The Court of Rome issued an important decision on cybersquatting and on the scope of protection provided by well-known trade marks, also...

This article explores the registrability requirements and considerations for obtaining valid shape marks in Italy and other countries...

In a ruling of 10 October 2025, the Dutch Supreme Court held that a contextual change in the way a trade mark is used after more than...

Consumers are increasingly relying on large language models (LLMs) to do their online shopping. While this change in consumer behaviour...